Miner Strong

UTEP has always had a rich combination of historic & cultural values, from athletics to its beloved city. The scope of the project was to work with the Marketing team to come up with a solution for upcoming “El Paso Night” for UTEP Men’s Basketball. My idea was to combine the history of UTEP basketball with the culture of El Paso, Texas. My solution was to create various icons and typography elements that represented UTEP Basketball & El Paso.