Learn about my design logic from my approach, strategy & how I implement it. Also, view my education, work experience and my abilities.
Design is more than aesthetics, at its simplistic form it is problem solving and finding the best solution of functionality for a problem. Creating a strong concept that defines a clear message in a easy digestible way.
I think a Designer at its simplest form is a Problem Solver, creating & filtering ideas to produce bold & consistent visual solutions. It’s important to solve the challenge of communication. Making it easier for the client & audience to bridge the gap of understanding their message & goals.
Concept + Message + Strategy
The key to strong & timeless design/branding is figuring out a solid concept to build from. It starts with a focus on what message to communicate to your audience. This helps lead to putting a strategy together of carefully curated content to build a project or brand. Combined, all these aspects should lead to audience conversions and goals set.
All the previous aspects lead to creating stunning visual design. Creates a strong connection between client and their audience. This involves using multiple design mediums to successfully communicate a message. Utilizing various mediums from a logo design for an overall brand, to web or app design to push a product. Ultimately the Design is the final solution to execute the visual communication.
The University of Texas at San Antonio
May 2019 - Present
The University of Texas at El Paso
August 2017 - May 2019
Graphic Design Specialist
ESC Region 19 – Head Start
October 2015 - August 2017
Fuzzy Red Panda
July 2015 - October 2015
Graphic & Web Designer
April 2013 – July 2015
El Paso Times
September 2010 – February 2012
Understanding of various mediums from print to digital media. Efficient in conceptual & visual communication of branding including identity/logo design, style & visual communication.
- Adobe: Photoshop/Illustrator/InDesign -
Web Design & Digital Media
Understanding of user-interface & user-experience design focusing on various aspects such as webpage & app layout, content production, responsiveness & functionality and visual imagery. Strong focus on Search Engine Optimization for website content as well as optimization for social media platforms. Building of sharp visual imagery & branding for better exposure of online presence.
- WordPress/Basic HTML/CSS/SEO -