Learn about my design philosophy from my approach, strategy & how I implement it. Also, view my education, work experience and my skills & abilities.
Design is more than aesthetics, at its simplistic form it is problem solving and finding the best solution of functionality for a problem. Creating a strong concept that defines a clear message in a easy digestible way.
I think a Designer at its simplest form is a Problem Solver, creating & filtering ideas to produce bold & consistent visual solutions. It’s important to solve the challenge of communication. Making it easier for the client & audience to bridge the gap of understanding their message & goals.
Concept + Message + Strategy
The key to strong & timeless design/branding is figuring out a solid concept to build from. It starts with a focus on what message to communicate to your audience. This helps lead to putting a strategy together of carefully curated content to build a project or brand. Combined, all these aspects should lead to audience conversions and goals set.
All the previous aspects lead to creating stunning visual design. Creates a strong connection between client and their audience. This involves using multiple design mediums to successfully communicate a message. Utilizing various mediums from a logo design for an overall brand, to web or app design to push a product. Ultimately the Design is the final solution to execute the visual communication.
The University of Texas at San Antonio
May 2019 - Present
The University of Texas at El Paso
August 2017 - May 2019
Graphic Design Specialist
ESC Region 19 – Head Start
October 2015 - August 2017
Fuzzy Red Panda
July 2015 - October 2015
Graphic & Web Designer
April 2013 – July 2015
El Paso Times
September 2010 – February 2012
Skills & Abilities
Understanding of various mediums from print to digital media. Efficient in conceptual & visual communication of branding including identity/logo design, style & visual communication.
- Adobe: Photoshop/Illustrator/InDesign -
Web Design & Digital Media
Understanding of user-interface & user-experience design focusing on various aspects such as webpage & app layout, content production, responsiveness & functionality and visual imagery. Strong focus on Search Engine Optimization for website content as well as optimization for social media platforms. Building of sharp visual imagery & branding for better exposure of online presence.
- WordPress/Basic HTML/CSS/SEO -