Experience

Learn about my design logic from my approach, strategy & how I implement it. Also, view my education, work experience and my abilities.

 

Design
logic

 

Design is more than aesthetics, at its simplistic form it is problem solving and finding the best solution of functionality for a problem. Creating a strong concept that defines a clear message in a easy digestible way.

My Approach

I think a Designer at its simplest form is a Problem Solver, creating & filtering ideas to produce bold & consistent visual solutions. It’s important to solve the challenge of communication. Making it easier for the client & audience to bridge the gap of understanding their message & goals.

Concept + Message + Strategy

The key to strong & timeless design/branding is figuring out a solid concept to build from. It starts with a focus on what message to communicate to your audience. This helps lead to putting a strategy together of carefully curated content to build a project or brand. Combined, all these aspects should lead to audience conversions and goals set.

Design

All the previous aspects lead to creating stunning visual design. Creates a strong connection between client and their audience. This involves using multiple design mediums to successfully communicate a message. Utilizing various mediums from a logo design for an overall brand, to web or app design to push a product. Ultimately the Design is the final solution to execute the visual communication.

 

 
 

school

 

BFA Graphic Design

The University of Texas at El Paso
2009 – 2013
 

Associate of Arts

El Paso Community College
2006 – 2009

 

 

Work
proof

 

Senior Designer

The University of Texas at San Antonio
May 2019 - Present

Multimedia Designer

The University of Texas at El Paso
August 2017 - May 2019
 

Graphic Design Specialist

ESC Region 19 – Head Start
October 2015 - August 2017
 

Graphic Designer

Fuzzy Red Panda
July 2015 - October 2015


Graphic & Web Designer

Ghostlight Creative
April 2013 – July 2015


Graphic Artist

El Paso Times
September 2010 – February 2012

 

 

design
chops

 

Graphic Design

Understanding of various mediums from print to digital media. Efficient in conceptual & visual communication of branding including identity/logo design, style & visual communication.

- Adobe: Photoshop/Illustrator/InDesign -

 

Web Design & Digital Media

Understanding of user-interface & user-experience design focusing on various aspects such as webpage & app layout, content production, responsiveness & functionality and visual imagery. Strong focus on Search Engine Optimization for website content as well as optimization for social media platforms. Building of sharp visual imagery & branding for better exposure of online presence.

- WordPress/Basic HTML/CSS/SEO -