Visual identity design for UTEP Athletics campaign for “Every Person Makes A Difference.” With a new Athletic Director and two new coaching staffs for UTEP Football & Men’s Basketball, this initiative is to engage the the present fans as well as surge a new energy for new fans. Everything in between from the coaches to the faculty-staff who help make a difference for local UTEP Athletics Program. It is shortened as #EPMAD for social media purposes.
Main logo in vertical stance with this variation used for blue or dark backgrounds.
Elements referenced from the UTEP Pick Axe and the correlation of people together in the style of the Bhutan Architecture above.