#EPMAD UTEP Campaign
Visual identity design for UTEP Athletics campaign for “Every Person Makes A Difference.” With a new Athletic Director and two new coaching staffs for UTEP Football & Men’s Basketball, this initiative is to engage the present fans as well as surge a new energy for new fans. Everything in between from the coaches to the faculty-staff who help make a difference for local UTEP Athletics Program. It is shortened as #EPMAD for social media purposes.
Main logo in vertical stance with this variation used for blue or dark backgrounds.
Secondary logo showcasing variation of hashtag for campaign.
Emblem variation of logo for minimal use such as avatars and collateral purposes.
Elements referenced from the UTEP Pick Axe and the correlation of people together in the style of the Bhutan Architecture above.
Clear space identified by UTEP Branding Standards but still able to customize elements are UTEP Miner Pick.
Implementation of logo for various marketing & print collateral from key chains, magazines, videos and posters.