'19 UTEP Tennis
2019 UTEP Tennis schedule poster & digital media. Keeping with the #epmad campaign the UTEP Tennis poster is simplified with bold blue and utilizing vibrant UTEP orange. This translated to digital media and designing countdown & match day visuals.
Schedule poster focusing on bold contrast off UTEP blue background with new UTEP Tennis white uniforms. Utilizing vibrant UTEP Orange for typography treatment as well as #epmad banner logo.
Collaborating with University Communications for photoshoot of student-athletes focusing on poses that cater to natural aesthetic of Tennis. Adding everything from action & stance poses to showcasing Tennis elements, such as rackets & UTEP Tennis balls.
Following the latest #epmad campaign identity, focused on effectively utilizing the UTEP Orange and typography for schedule. Making sure it is legible while still being aesthetically pleasing.
After poster is finalized, the focus turns to translating all visual elements to designing for social media. Creating responsive designs to be used across all social media platforms from stories, square & landscape sizes. Visuals were curated to showcase countdown, match day & final score graphics.