'19 UTEP Tennis
2019 UTEP Tennis schedule poster & digital media. Keeping with the #epmad campaign the UTEP Tennis poster is simplified with bold blue and utilizing vibrant UTEP orange.
The challenge was to design schedule poster focusing on bold contrast of the UTEP blue background with new UTEP Tennis white uniforms. Utilizing vibrant UTEP Orange for typography treatment as well as #epmad banner logo. Also, making sure it is consistent with all other posters made.
First solution was collaborating with University Communications for photoshoot of student-athletes focusing on poses that cater to natural aesthetic of Tennis. Adding everything from action & stance poses to showcasing Tennis elements, such as rackets & UTEP Tennis balls. Then color correcting & clipping out student-athletes as needed.
Next step after touching up student-athlete photos & clipping was laying out all on one composition. There was more space to work with since there are less student-athletes to showcase. Still the challenge of keeping the lay out balanced with various poses and tennis equipment.
After laying out the student-athletes, next was to design schedule to compliment the focal point of the poster. Utilizing the combination of two main UTEP fonts to create a modern and clean look for home games. Main focus being the schedule is legible & able to adapt across all other digital media. You will notice the transition to social media and updating schedules on each piece.
After poster is finalized, the focus turns to translating all visual elements to designing for social media. Creating responsive designs to be used across all social media platforms from stories, square & landscape sizes. Visuals were curated to showcase countdown, match day & final score graphics.
Content designed and curated for digital feeds. Shows best example of the impact of consistent branding with social media platforms, utilizing separate elements to create a cohesive look and feel.
These were designed with the purpose of counting down to the upcoming season. While also being able to showcase & introduce players before the season begins. Each was designed with various social media platforms in mind with responsive sizes depending the platform.
Countdown graphics lead to Match Day when the season begins. Showcasing various student-athletes for each game. Each element of content is meant to give information for the match of the day. Sized according to which ever social media platform it is to be posted to. Also these are designed as templates in Photoshop using layers & smart objects so any user can easily update.
Graphics designed as template using layers & smart objects to easily update score, time period, matchup and picture background. Responsive design to coincide with the social media platform being posted on.
Design for banners in El Paso Tennis & Swim Club for home games.
Designs done for seniors for presentation on last match of season.