'18-'19 UTEP Women's Basketball
2018 UTEP Women’s Basketball Schedule Poster. This particular year was the coaching staff and team representing “Light the Pick” goal for the season.
The challenge was to create a design concept that was a lighter color scheme to contrast the Men’s Basketball brand identity. While still being a consistent look together. The compliment of UTEP orange blending to the top of the poster signifying “Light The Pick” campaign.
First solution was In collaboration with University Communications of setting proper lighting & guiding student-athletes on poses. Photos are color corrected and then clipped out to use on poster and digital media.
Next step after touching up student-athlete photos & clipping was laying out all on one composition. This was a challenge with putting full roster on the poster and making sure it felt balanced.
After laying out student-athletes, next solution was to lay out schedule to compliment the rest of the poster. Utilizing the combination of two main UTEP fonts to create a modern and clean look for home games. Main focus being the schedule is legible & able to adapt across all other digital media.
Next solution was to create responsive social media graphics utilizing same elements from main poster design. Content curated for countdown graphics leading to the new season then utilizing same style for Game Day graphics.
Content designed and curated for digital feeds. Shows best example of the impact of consistent branding with social media platforms, utilizing separate elements to create a cohesive look and feel.
These were designed with the purpose of counting down to the upcoming season. While also being able to showcase & introduce players before the season begins. Each was designed with various social media platforms in mind with responsive sizes depending the platform.
Countdown graphics lead to Game Day when the season begins. Showcasing various student-athletes for each game. Each element of content is meant to give information for the game of the day. Sized according to which ever social media platform it is to be posted to. Also these are designed as templates in Photoshop using layers & smart objects so any user can easily update.
Graphic posted before each game begins. Cohesive design to match other graphics with main focus showcasing starters for the game. Designed as a template with layers & smart objects to easily change team matchup and student-athletes.
Graphics designed as template using layers & smart objects to easily update score, time period, matchup and picture background. Responsive design to coincide with the social media platform being posted on.
Ticket design for the season matching the overall look & feel of the main schedule poster. Color coded to make it easier for fans to identify what game and opponent for that particular game.
Covers designed for game programs given out to fans before the game. Each with specific information for the next 1 or 2 games coming up utilizing specific student-athlete to showcase.